Blog
Perspectives and opinions from the AI Studio team.
Notes on senior judgment, the slop, and what we learn building signed AI skill sets for B2B marketing.
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AI made execution cheap. Now senior judgement is the next battleground.
Craig Duxbury named it in The Drum: cheap execution exposed the missing standard for client partnership. Here is where I take the argument further. Judgement only counts when it stops being trapped in heads and runs where the work happens.
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Statistics vs experience: why your AI tool is still sh** most of the time
AI knows marketing statistically. Fifteen years in B2B marketing is experiential. On the seam where AI rollouts get stuck, and three moves to get senior judgement inside the tools.
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The brand you built is not the brand your AI is publishing
When AI content volume doubles but oversight does not, your brand gets diluted one piece of content at a time. On the daily gap between what a brand stands for and what its AI publishes.
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