Why our expert skill sets work.
Marketing teams gain access to new capabilities, consistent output, and the in-depth expertise of real marketing specialists — all within the AI tool they already use.
What you can hold us to.
New capabilities for your team.
Market research, competitive analysis, multi-market content, compliance checks: work you used to farm out to specialists is now work your team can own in-house, and feel good about.
Consistent output, everywhere, every time.
Calibrated skill sets hold the same bar across teams and borders. A campaign brief in Munich comes out like one in Singapore, so you get smoother workflows and a brand voice that holds up from market to market.
More flexibility, faster results.
Your team can trust the AI's output and turn dependable work around faster, on its own. Routine takes minutes now, which frees everyone up for the big calls. And the endless back-and-forth with outside specialists? Done.
Senior experience, for everyone.
Our skill sets carry their weight for juniors and seasoned pros alike, because each one holds the judgment of a respected marketing expert with decades behind them. Clear input in, dependable output out: briefs and other make-or-break planning docs come back at senior level every time, no matter who's prompting.
Six months in. Progress across the board.
The AI skill sets lift our team in almost every project. Faster output at a solid quality level, and more room for the creative thinking we do with our teams.
What sets BBN AI Studio apart from traditional AI consulting.
Most vendors sell you an AI platform. Consultants sell you advice on how to use it. We do something different: we build senior B2B marketing expertise right into the tools your company already runs.
And real people stand behind it. Our named practitioners don't just sign a skill set; they help you tune it to your market, your brand, and your workflows.
They work alongside your team like colleagues (“forward-deployed”), stay accountable long after rollout, and keep every skill set up to date.
| Traditional AI consulting | BBN AI Studio |
|---|---|
| Sells tools or platform access | Sells expertise that runs inside your tools |
| Generic AI workflows for any industry | Built for B2B marketing in complex environments |
| Anonymous output | Every skill set signed by a named senior practitioner |
| Value ends when the project ends | Skill sets stay in your environment and keep working |
Governance? Handled.
Data protection, digital sovereignty, accountability, the EU AI Act: it's all handled, so you don't have to think about it.
What marketing leaders ask before signing on.
Who is BBN AI Studio for?
Senior B2B marketing leaders (CMOs and VPs of Marketing in industrial, technology, and services companies) whose teams already use AI but ship work that is not yet at the bar they expect.
Do we need a new AI platform to use BBN AI Studio?
No. BBN AI Studio deploys into the AI your team already uses: Microsoft Copilot, Claude, ChatGPT, or Gemini. Your team keeps the same login and the same workflow.
How do we start without a big commitment?
The entry tier (Skill Sets) is a monthly subscription, for less than a freelancer a month, cancellable on short notice. Most teams start there to prove value. Workshops come in when you are ready to design the future setup of your marketing organization: roles, workflows, AI adoption strategy. Consulting is for high-value work or specialized needs where a senior practitioner takes the brief directly.
Will my team actually adopt this, or will it sit unused like other AI tools?
Adoption is the failure mode we are built around. Skill sets are invoked automatically by the AI your team already uses: Copilot, Claude, ChatGPT, Gemini. There is no training course and nothing new to open, and your team does not need to know which skill set ran, because the agent picks the right one for the task. The named practitioner stays available, so when something does not fit, the person who built it adjusts it.
How quickly can we see results?
Default-version skill sets can be handed over to your team’s AI on the day the contract is signed. First usable results typically arrive within the first 10 days of real use, once your team has worked through a handful of tasks with the AI. Calibrated versions (tuned to your brand, audience, and tone) follow after the onboarding session with the named practitioner.