Expert brains.Inside your AI.
Dependable results don't come from generic AI. Too arbitrary, too interchangeable, too hard to reproduce.
So we build real marketing expertise into ready-made skill sets for ChatGPT, Claude, Gemini, and Copilot. Same AI. Better output.
Beat the slop!
When human expertise is missing, AI turns to slop fast. Our skill sets give your AI real expertise: more depth, a consistent brand voice, repeatable workflows.
Skill sets are built from expert instructions that help your AI tool solve your marketing challenges better.
The AI tool of your choice
ChatGPT, Claude, Gemini, or Copilot: you keep using the AI tool you already have.
Our skill sets
From strategy to content: the combined expertise of real marketing pros, distilled into skill sets your AI draws on every time.
Your marketing tasks
Outpace the competition with sharper briefs, smarter strategies, and stronger campaigns.
Real experience makes the difference.
Why your AI runs better with skill sets.
| Generic AI (no skill sets) | AI + expert skill sets |
|---|---|
| Output quality rides on prompt quality, so it swings wildly | The whole team works to the same rules and the same pro playbooks |
| Output drifts toward typical AI tone | Output carries your brand's tone, style, and wording |
| Know-how lives in people's heads and leaves when they do | Expertise lives in the skill sets, reusable, and here to stay |
| Output needs heavy rework that ties up your team | Even junior staff deliver dependable results, with little to correct |
| Without guardrails, AI use becomes chaos | Skill sets lock in consistency, continuity, and comparability |
Our expert skill sets
for your AI platform.
Why it works
Output you trust, structured workflows, always up to date. Understand the benefits →
How it integrates
Three simple ways to bring the skill sets into your AI tool. Explore the options →
What's inside
38 skill sets across five families, with new ones every month. Explore the skill sets →
With skill sets, your AI finally works with structure, depth, and focus, and stays 100% on brand.
Our skill sets bring expertise, professional workflows, and consistency to your marketing team's daily work.
Whether you're setting up a persona, building a grounded strategy, planning a campaign, or creating content that stands out, your AI works like a senior marketer with decades of experience, from the day it goes live. No matter who's running it.
Your team needs no extra training. It simply delivers far better results.
Grounded output at expert level.
Consistent workflows and brand voice.
No new platform, no IT project.
Real marketing brains, from all over the world.
BBN AI Studio builds the skill sets with marketing specialists from different fields and the teams within BBN International.
BBN is one of the world's largest B2B marketing networks. Behind it stand 1,250+ experts across 28 countries. B2B without borders, as we say.
So your team taps concentrated global marketing expertise. Either as better output in your AI tool, or, when you need it, on site in your projects.
We're also an Anthropic and Claude network partner. That keeps us at the leading edge of agentic marketing tools.
Four examples of putting skill sets to work.
We don't know which challenge you're facing right now. But here are four examples of how our skill sets help you solve it faster and more professionally. Open a card to see what's inside.
Challenge: 1 Content-Pace
Your content team has a full order book. Every asset takes time, and a lot of it ends up sounding the same. This set shortens the path from idea to first draft. A loose input becomes a clear brief. The brief becomes a structured outline. The outline becomes a draft that carries your voice instead of generic B2B filler. Then you test the draft against a simulated buyer before it goes out.
- SK-027 Content A: Briefing
- SK-028 Content B: Outline
- SK-029 Content C: Drafting
- SK-008 Customer-Centric Storytelling
- SK-030 Persona Simulator & Content Reviewer
Challenge: 2 Campaign-Quality
Good campaigns need good foundations. Who is the audience, really? What is the competition doing? What happens once the work starts? This set brings structure to your campaign work. Sharp personas, solid market intelligence, a planner that keeps the calendar honest, and attribution that closes the loop from spend to result.
- SK-002 B2B Marketing Strategy
- SK-004 Buyer Persona & ICP Builder
- SK-011 Market Intelligence
- SK-019 Campaign & Editorial Planner
- SK-036 Performance Analytics & Attribution
Challenge: 3 AI-Direction
Everyone is talking about AI. The hard part is the right path for your organization. What is allowed? What actually helps? Where do you start? This set helps you build a clear plan your team can stand behind, assess where your marketing stands today, and stay on the right side of the EU AI Act while you move.
- SK-006 AI Transformation Pitch
- SK-013 AI Marketing Transformation
- SK-016 Corporate Marketing Smartness
- SK-003 EU AI Act Compliance
- SK-001 AI Prompt Optimizer
Challenge: 4 Brand-Evolution
You can feel your brand needs an update. But a rebrand is a big project. Where do you start? What stays, what changes? This set structures the work. Honest questions surface what needs to move. Experience and naming sharpen the new direction. Guidelines and storytelling give everyone the words to carry it.
- SK-007 Brand & Design Review
- SK-017 Brand Name Ideation
- SK-024 Brand Experience Designer
- SK-026 Global Brand Guidelines Generator
- SK-008 Customer-Centric Storytelling
Without skill sets, the team was hesitant to adopt AI.
Our Copilot sat dormant until the skill sets arrived. Knowing whose thinking sits behind each skill set changed how my team uses it. They trust the output enough to ship it, and they know who to call when it needs to evolve.
Built for the gap CMOs kept describing.
Speed is easy now. Judgment is the hard part. AI drafts anything in seconds, but still guesses at the choices marketers spend years learning to make. CMOs kept telling me the same thing: the output reads like AI, juniors cannot tell what is off, seniors burn hours correcting work that should already be at standard. We built BBN AI Studio for that gap. Every skill set ships with a name on it, and when you need the person behind the skill set, we connect you directly with them.
Marco Luciano. Head of AI at BBN International. Founder of BBN AI Studio.