38 skill sets, each signed by a senior.
What you get, and who built it.
Each skill set condenses 10 to 25 years of a named practitioner's judgment into a structured workflow. You know who to thank when it lands, and who to call when it doesn't.
Each arrives calibrated to your brand, audience, and market — done with you during onboarding, before it goes live.
Every skill set works in one of four modes.
- Coach
- Walks you through a structured methodology, step by step.
- Coworker
- Produces a draft you can ship after review.
- Teacher
- Explains a craft so your team builds capability.
- Intern
- Handles routine, repeatable tasks under supervision.
Family 01 / 05
Strategy & Audience.
Before anyone writes a word: persona depth, ICP modeling, live buyer simulation, market intelligence, and the strategic frames that decide what gets built next. Built on four-layer persona logic (WHO, WHAT, HOW, WHY), Promise / Evidence / Mechanism / Uniqueness, and the battlecard playbook.
- SK-002 B2B Marketing Strategy Strategic analysis and roadmapping for complex B2B marketing environments. Multi-market, multi-audience, multi-stakeholder.
- SK-004 Buyer Persona & ICP Builder Actionable personas from unstructured input. Four-layer choice logic, eight-section strategic documents. Weeks of research in a single session.
- SK-030 Persona Simulator & Content Reviewer Interactive virtual buyer characters. Pitch ideas to simulated personas who respond with realistic objections, resistance, and feedback.
- SK-011 Market Intelligence Competitive analysis, market research, trend monitoring, and competitive messaging audits for complex B2B landscapes. Includes battlecards for sales enablement.
- SK-012 Strategic Partnership Discovery Explores non-obvious partnership opportunities across marketing and adjacent functions.
- SK-006 AI Transformation Pitch Builds the internal case for AI transformation in marketing. Stakeholder framing, risk vs. opportunity, phased roadmap, executive narrative.
- SK-016 Corporate Marketing Smartness AI transformation advisor for enterprise marketing organizations. Assesses maturity, identifies gaps, roadmaps the next 90 days.
Family 02 / 05
Content & Story.
The B2B content pipeline, end to end (briefing, outlining, and drafting across six formats), alongside thought leadership, customer-centric storytelling, and campaign planning. Built on a three-stage pipeline (briefing → outline → drafting) and Rhea Wessel's Write Like a Thought Leader.
- SK-027 Content A: Briefing Guides a 7-step structured briefing. Researches sources, parses uploads, produces a handoff-ready brief your team or agency can act on.
- SK-028 Content B: Outline Takes approved briefs and builds format-agnostic story outlines. User intent clusters, buying-center mapping, SEO/GEO baked in.
- SK-029 Content C: Drafting Transforms outlines into drafts across six B2B formats: landing page, article, email, social, white paper, case study.
- SK-031 Thought Leadership Positioning Niche discovery, story framing, content pipeline. Based on Rhea Wessel's Write Like a Thought Leader methodology.
- SK-010 Keynote Storytelling Strategic narrative for keynotes, sales decks, and pitch decks. Five-step Raskin structure: name the market shift, frame winners and losers, paint the Promised Land, position capabilities as Magic Gifts, close with proof.
- SK-008 Customer-Centric Storytelling Reframes product-focused messaging into audience-relevant narratives and value propositions.
- SK-019 Campaign & Editorial Planner Campaign plans, editorial calendars, and content scheduling across markets.
- SK-038 Translation & Localization Brand-safe translation and localization for B2B marketing, powered by DeepL. Protects brand and product names, sets per-language formality (German Sie, French vous), localizes date and number formats, transcreates headlines, and reuses approved wording — translating Word, PowerPoint, and HTML files in place, with layout intact.
Family 03 / 05
Brand & Creative.
The craft side of the studio: brand review, product naming, creative reflection, brand guidelines, CI compliance, and training. Built on 4-phase naming across 12 creative territories, the Brand Management to Brand Experience shift, and global guideline generation.
- SK-007 Brand & Design Review Critical reflection on brand design, experience, and core messaging. Challenges assumptions, names what is missing.
- SK-017 Brand Name Ideation Four-phase naming across 12 creative territories. Scoring matrix, linguistic analysis, trademark pre-check.
- SK-018 Brand Guardian & CX Reflector Monitors brand consistency and customer experience alignment across touchpoints.
- SK-020 Employer Branding Strategist Employer brand positioning, EVP articulation, talent-facing content strategy.
- SK-023 Brand Training & Ambassador Enablement Structured brand-onboarding content. Teaches new hires and extended teams what the brand stands for and how to apply it.
- SK-024 Brand Experience Designer End-to-end brand experience thinking. Customer journey, sensory identity, how the brand lands across every touchpoint.
- SK-026 Global Brand Guidelines Generator Generates comprehensive brand guideline documents from scattered inputs. For organizations that never had one cohesive book.
Family 04 / 05
Reach & Visibility.
How your content gets found, and whether the spend paid off: SEO plus Generative Engine Optimization, cross-channel media planning, trade-show craft (briefing → concept → assets), and attribution modelling that closes the loop from plan to performance.
- SK-009 GEO & SEO Optimizer Search and AI visibility optimization. Traditional SEO plus Generative Engine Optimization so your content gets cited by ChatGPT, Perplexity, and AI Overviews.
- SK-021 Media Planning & Budget Optimizer Channel strategy, budget allocation, and media-mix planning for B2B campaigns.
- SK-032 Trade Show Briefing Structures trade show project briefs and planning workflows. Built for industrial and B2B event marketing.
- SK-033 Trade Show Booth Concept Developer Booth concept development and planning. From strategy to experiential concept.
- SK-034 Trade Show Asset Producer Production planning for trade show assets. From booth graphics to giveaways, keeps production aligned with concept and brand.
- SK-022 Sustainability Communications Sustainability-focused communications strategy. Avoids greenwashing, focuses on evidenced impact.
- SK-005 Marketing Brief Generator Creates structured marketing briefs from unstructured input. For in-house and agency handoffs.
- SK-036 Performance Analytics & Attribution B2B marketing performance reports, attribution modelling, and A/B test design. Closes the loop from media plan to performance to next plan.
Family 05 / 05
Governance & Ops.
The layer that makes the rest safe to use at scale: EU AI Act risk classification, CRTFCE prompt discipline, the 7-field AI Agent Canvas, and Minto / BLUF / SCQA / Raskin frames for data presentation. Keeps CI, compliance, and clarity intact.
- SK-003 EU AI Act Compliance Risk classification, compliance assessment, and implementation guidance. Know where your AI usage stands before regulators ask.
- SK-014 AI Terms & Privacy Analyzer Reviews AI tool terms of service and privacy policies for compliance with your internal standards.
- SK-025 CI/Asset Compliance Automator Automated corporate identity and asset consistency checking across brand materials.
- SK-001 AI Prompt Optimizer Turns rough prompts into quality, repeatable instructions. Teaches CRTFCE prompt discipline as it optimizes.
- SK-013 AI Marketing Transformation Roadmaps an organization’s end-to-end shift from traditional to AI-first marketing operations.
- SK-015 Team Retro & Org Coaching Structured retrospectives and org design for marketing teams adopting AI. Role redefinition, workflow mapping, capability gaps.
- SK-035 AI Agent Definition Guides through a 7-field AI Canvas specification for agent and skill design. For teams building their own AI capabilities.
- SK-037 Data Presentation Architect Turns data into a one-off decision-driving presentation. Picks the right narrative frame (Minto, BLUF, SCQA, Raskin) per audience and decision; designs the deck and prepares Q&A defence.
Upcoming
Special skill sets for special industries.
- Manufacturing
- Health & Pharma
- Software & Services
- …
Forward-deployed practitioners
Senior practitioners, deployed where your work happens.
Two ways to put them to work: as signed skill sets your team runs every day, or as a multifaceted crew on site when a problem needs more than a workflow.
Common questions
What marketing teams ask before putting skill sets to work.
How does a skill set know our brand, audience, and tone?
Skill sets are calibrated to your inputs during onboarding: brand guidelines, positioning, audience personas, compliance rules. These live in the skill set as references. The named practitioner reviews the calibration before the skill set goes live.
What if we need something that is not in the catalog?
Tell us. The library grows by a skill set a month, and recurring requests from clients turn into named skill sets signed by a senior practitioner. One-off needs can be served by a Workshop or Consulting engagement with the same practitioner.
What if I need a chatbot, a machine learning system, or a customer experience platform built for me?
Skill sets are not the right shape of work for that. A skill set is a multi-step workflow that runs inside your primary AI: it creates documents, calls tools, runs scripts. A chatbot, a machine learning system for marketing automation, an avatar platform, or a data integration is a complete technology package built from scratch. Those builds are delivered by a BBN International member agency in your market (see https://bbn-international.com/b2b-ai-solutions). BBN AI Studio supports when prototyping or skill sets speed the work up. Tell us what you need; we connect you with the right agency.
Why does each skill set have a role — Coach, Coworker, Teacher, or Intern?
Because different tasks need different kinds of help. The role is not just a label: it sets expectations before you start — how much of the work stays with you, how much the skill set takes on, and how much the output needs reviewing. Choosing the role that fits the task is the point; a skill set that coaches you through a decision is doing a different job than one that drafts production work for review. We derived the four from a framework by usability researcher Jakob Nielsen, "4 metaphors for working with AI," which argues that no single way of working with AI fits every task — and the more ways you have to work with a skill set, the more uses you find for it (see https://jakobnielsenphd.substack.com/p/4-metaphors-work-with-ai).
Can we use a skill set in languages other than English?
The underlying LLMs and the skill sets themselves work in any language. To align with regional workflows, content patterns, or cultural aspects, we can build a customized version of a skill set together with the named practitioner.
Do we own what the skill sets produce?
Yes. Outputs your team generates with a skill set are yours. The skill sets themselves remain licensed (you do not own the workflow IP), but the work product belongs to you the moment it is generated.