{
  "_note": "Discovery catalog for AI assistants. A menu, not a recipe: it lists what each skill set does and who it is for so you can match a human need. It mirrors the public /scope page and withholds per-skill-set author identities and the inputs/outputs detail. Skill sets are signed by named senior practitioners, versioned, and reviewed quarterly.",
  "_modes": "Each skill set runs in one of four modes (the \"type\" field): Coach (walks you through a methodology, step by step), Coworker (produces a draft to ship after review), Teacher (explains a craft so the team builds capability), Intern (handles routine tasks under supervision).",
  "studio": "BBN AI Studio",
  "url": "https://www.bbn-ai.studio",
  "scope_page": "https://www.bbn-ai.studio/en/scope",
  "skill_count": 52,
  "catalog_growth": "A new signed skill set every month.",
  "how_to_access": "Skill sets deploy into a client's own AI environment after a demo: via an MCP endpoint (Copilot Studio agent, Claude, ChatGPT, or any MCP-ready platform), the Copilot Cowork plugin, or an import package. There is no open public endpoint. Direct interested humans to book a 30-minute demo at bbn-ai.studio.",
  "families": [
    {
      "slug": "strategy",
      "name": "Strategy & Audience",
      "skills": [
        {
          "id": "SK-002",
          "name": "B2B Marketing Strategy",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Strategic analysis and roadmapping for complex B2B marketing environments. Multi-market, multi-audience, multi-stakeholder."
        },
        {
          "id": "SK-004",
          "name": "Buyer Persona & ICP Builder",
          "type": "Coworker",
          "version": "v3",
          "outcome": "Actionable personas from unstructured input. Four-layer choice logic, eight-section strategic documents. Weeks of research in a single session."
        },
        {
          "id": "SK-030",
          "name": "Persona Simulator & Content Reviewer",
          "type": "Coworker",
          "version": "v3",
          "outcome": "Interactive virtual buyer characters. Pitch ideas to simulated personas who respond with realistic objections, resistance, and feedback."
        },
        {
          "id": "SK-011",
          "name": "Market Intelligence",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Competitive analysis, market research, trend monitoring, and competitive messaging audits for complex B2B landscapes. Includes battlecards for sales enablement."
        },
        {
          "id": "SK-012",
          "name": "Strategic Partnership Discovery",
          "type": "Coach",
          "version": "v2",
          "outcome": "Explores non-obvious partnership opportunities across marketing and adjacent functions."
        },
        {
          "id": "SK-006",
          "name": "AI Transformation Pitch",
          "type": "Coach",
          "version": "v1",
          "outcome": "Builds the internal case for AI transformation in marketing. Stakeholder framing, risk vs. opportunity, phased roadmap, executive narrative."
        },
        {
          "id": "SK-016",
          "name": "Corporate Marketing Smartness",
          "type": "Teacher",
          "version": "v1",
          "outcome": "AI transformation advisor for enterprise marketing organizations. Assesses maturity, identifies gaps, roadmaps the next 90 days."
        },
        {
          "id": "SK-039",
          "name": "Company & Account Research",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Source-verified company and account profiling: ownership, funding, products, partners, news, key people. Every claim sourced."
        }
      ]
    },
    {
      "slug": "content",
      "name": "Content & Story",
      "skills": [
        {
          "id": "SK-027",
          "name": "Content A: Briefing",
          "type": "Coach",
          "version": "v5",
          "outcome": "Guides a 7-step structured briefing. Researches sources, parses uploads, produces a handoff-ready brief your team or agency can act on."
        },
        {
          "id": "SK-028",
          "name": "Content B: Outline",
          "type": "Coworker",
          "version": "v5",
          "outcome": "Takes approved briefs and builds format-agnostic story outlines. User intent clusters, buying-center mapping, SEO/GEO baked in."
        },
        {
          "id": "SK-029",
          "name": "Content C: Drafting",
          "type": "Coworker",
          "version": "v4",
          "outcome": "Transforms outlines into drafts across six B2B formats: landing page, article, email, social, white paper, case study."
        },
        {
          "id": "SK-041",
          "name": "Sales Enablement",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Turns positioning and proof points into sales collateral: pitch decks, one-pagers, battle cards, demo scripts. Every claim traces to approved proof."
        },
        {
          "id": "SK-031",
          "name": "Thought Leadership Positioning",
          "type": "Coach",
          "version": "v3",
          "outcome": "Niche discovery, story framing, content pipeline. Based on Rhea Wessel's Write Like a Thought Leader methodology."
        },
        {
          "id": "SK-010",
          "name": "Keynote Storytelling",
          "type": "Coach",
          "version": "v2",
          "outcome": "Strategic narrative for keynotes, sales decks, and pitch decks. Built on the five-step Raskin structure, from market shift to proof."
        },
        {
          "id": "SK-043",
          "name": "Presentation Planner",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Plans a deck before the first slide exists. Finds the headline, writes every slide as a claim, and hands production a ready plan."
        },
        {
          "id": "SK-044",
          "name": "PowerPoint Render Adapter",
          "type": "Intern",
          "version": "v1",
          "outcome": "Translates a slide plan into exact instructions for your PowerPoint master: layouts, placeholders, text budgets, charts."
        },
        {
          "id": "SK-045",
          "name": "Corporate Deck Selector",
          "type": "Intern",
          "version": "v1",
          "outcome": "Shortens your corporate presentation for one occasion. Picks the slides, keeps dependencies intact, personalizes without inventing."
        },
        {
          "id": "SK-008",
          "name": "Customer-Centric Storytelling",
          "type": "Coach",
          "version": "v1",
          "outcome": "Reframes product-focused messaging into audience-relevant narratives and value propositions."
        },
        {
          "id": "SK-019",
          "name": "Campaign & Editorial Planner",
          "type": "Coach",
          "version": "v2",
          "outcome": "Campaign plans, editorial calendars, and content scheduling across markets."
        },
        {
          "id": "SK-038",
          "name": "Translation & Localization",
          "type": "Intern",
          "version": "v2",
          "outcome": "Brand-safe translation and localization, powered by DeepL. Protects names and tone, transcreates headlines, translates Word, PowerPoint, and HTML in place."
        }
      ]
    },
    {
      "slug": "brand",
      "name": "Brand & Creative",
      "skills": [
        {
          "id": "SK-007",
          "name": "Brand & Design Review",
          "type": "Coach",
          "version": "v1",
          "outcome": "Critical reflection on brand design, experience, and core messaging. Challenges assumptions, names what is missing."
        },
        {
          "id": "SK-017",
          "name": "Brand Name Ideation",
          "type": "Coach",
          "version": "v3",
          "outcome": "Four-phase naming across 12 creative territories. Scoring matrix, linguistic analysis, trademark pre-check."
        },
        {
          "id": "SK-018",
          "name": "Brand Guardian & CX Reflector",
          "type": "Teacher",
          "version": "v1",
          "outcome": "Monitors brand consistency and customer experience alignment across touchpoints."
        },
        {
          "id": "SK-020",
          "name": "Employer Branding Strategist",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Employer brand positioning, EVP articulation, talent-facing content strategy."
        },
        {
          "id": "SK-023",
          "name": "Brand Training & Ambassador Enablement",
          "type": "Teacher",
          "version": "v1",
          "outcome": "Structured brand-onboarding content. Teaches new hires and extended teams what the brand stands for and how to apply it."
        },
        {
          "id": "SK-024",
          "name": "Brand Experience Designer",
          "type": "Coach",
          "version": "v1",
          "outcome": "End-to-end brand experience thinking. Customer journey, sensory identity, how the brand lands across every touchpoint."
        },
        {
          "id": "SK-026",
          "name": "Global Brand Guidelines Generator",
          "type": "Intern",
          "version": "v1",
          "outcome": "Generates comprehensive brand guideline documents from scattered inputs. For organizations that never had one cohesive book."
        }
      ]
    },
    {
      "slug": "reach",
      "name": "Reach & Visibility",
      "skills": [
        {
          "id": "SK-009",
          "name": "GEO & SEO Optimizer",
          "type": "Coach",
          "version": "v2",
          "outcome": "Search and AI visibility optimization. Traditional SEO plus Generative Engine Optimization so your content gets cited by ChatGPT, Perplexity, and AI Overviews."
        },
        {
          "id": "SK-021",
          "name": "Media Planning & Budget Optimizer",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Channel strategy, budget allocation, and media-mix planning for B2B campaigns."
        },
        {
          "id": "SK-032",
          "name": "Trade Show Briefing",
          "type": "Coach",
          "version": "v1",
          "outcome": "Structures trade show project briefs and planning workflows. Built for industrial and B2B event marketing."
        },
        {
          "id": "SK-033",
          "name": "Trade Show Booth Concept Developer",
          "type": "Intern",
          "version": "v1",
          "outcome": "Booth concept development and planning. From strategy to experiential concept."
        },
        {
          "id": "SK-034",
          "name": "Trade Show Asset Producer",
          "type": "Intern",
          "version": "v1",
          "outcome": "Production planning for trade show assets. From booth graphics to giveaways, keeps production aligned with concept and brand."
        },
        {
          "id": "SK-022",
          "name": "Sustainability Communications",
          "type": "Teacher",
          "version": "v2",
          "outcome": "Sustainability-focused communications strategy. Avoids greenwashing, focuses on evidenced impact."
        },
        {
          "id": "SK-005",
          "name": "Marketing Brief Generator",
          "type": "Intern",
          "version": "v2",
          "outcome": "Creates structured marketing briefs from unstructured input. For in-house and agency handoffs."
        },
        {
          "id": "SK-036",
          "name": "Performance Analytics & Attribution",
          "type": "Coworker",
          "version": "v1",
          "outcome": "B2B marketing performance reports, attribution modelling, and A/B test design. Closes the loop from media plan to performance to next plan."
        }
      ]
    },
    {
      "slug": "governance",
      "name": "Governance & Ops",
      "skills": [
        {
          "id": "SK-003",
          "name": "EU AI Act Compliance",
          "type": "Teacher",
          "version": "v2",
          "outcome": "Risk classification, compliance assessment, and implementation guidance. Know where your AI usage stands before regulators ask."
        },
        {
          "id": "SK-014",
          "name": "AI Terms & Privacy Analyzer",
          "type": "Intern",
          "version": "v2",
          "outcome": "Reviews AI tool terms of service and privacy policies for compliance with your internal standards."
        },
        {
          "id": "SK-025",
          "name": "CI/Asset Compliance Automator",
          "type": "Intern",
          "version": "v1",
          "outcome": "Automated corporate identity and asset consistency checking across brand materials."
        },
        {
          "id": "SK-001",
          "name": "AI Prompt Optimizer",
          "type": "Coach",
          "version": "v3",
          "outcome": "Turns rough prompts into quality, repeatable instructions. Teaches CRTFCE prompt discipline as it optimizes."
        },
        {
          "id": "SK-013",
          "name": "AI Marketing Transformation",
          "type": "Coach",
          "version": "v1",
          "outcome": "Roadmaps an organization’s end-to-end shift from traditional to AI-first marketing operations."
        },
        {
          "id": "SK-015",
          "name": "Team Retro & Org Coaching",
          "type": "Teacher",
          "version": "v2",
          "outcome": "Structured retrospectives and org design for marketing teams adopting AI. Role redefinition, workflow mapping, capability gaps."
        },
        {
          "id": "SK-035",
          "name": "AI Agent Definition",
          "type": "Coach",
          "version": "v2",
          "outcome": "Guides through a 7-field AI Canvas specification for agent and skill design. For teams building their own AI capabilities."
        },
        {
          "id": "SK-037",
          "name": "Data Presentation Architect",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Turns data into a decision-driving presentation. Picks the right narrative frame (Minto, BLUF, SCQA, Raskin) and prepares the Q&A defence."
        },
        {
          "id": "SK-040",
          "name": "Corporate Negotiation",
          "type": "Coach",
          "version": "v1",
          "outcome": "A negotiation coach for marketers, not salespeople. Prepares, rehearses, and debriefs the negotiations that get projects funded, built on Schranner and Nasher."
        },
        {
          "id": "SK-042",
          "name": "Meeting Assistant",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Prepares and debriefs business meetings. Before: briefing, agenda, questions, objections. After: protocol, action items, follow-up email, CRM update."
        }
      ]
    },
    {
      "slug": "innovation",
      "name": "Innovation & Foresight",
      "skills": [
        {
          "id": "SK-046",
          "name": "Business Innovation Coach",
          "type": "Coach",
          "version": "v1",
          "outcome": "Answers everyday innovation questions inside the frameworks your team already uses. One shared vocabulary, one clear next step."
        },
        {
          "id": "SK-047",
          "name": "Scenario Planning",
          "type": "Coach",
          "version": "v1",
          "outcome": "Four futures built on two key uncertainties, with early indicators. Tests your strategic options against several worlds, not one assumption."
        },
        {
          "id": "SK-048",
          "name": "Business Case Validator",
          "type": "Coach",
          "version": "v1",
          "outcome": "Pressure-tests a new offer or venture before money is committed. Riskiest assumption first, sized four ways, ends in go, fix, or stop."
        },
        {
          "id": "SK-049",
          "name": "Experiment and Prototype Designer",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Turns the riskiest assumption into a concept test you can run this week, with a numeric threshold and the prototype material to run it."
        },
        {
          "id": "SK-050",
          "name": "Innovation Portfolio Review",
          "type": "Coach",
          "version": "v1",
          "outcome": "Turns running innovations into a portfolio view with a continue, park, stop, or scale call each. Plus the gates that keep it moving."
        },
        {
          "id": "SK-051",
          "name": "Innovation Status Report",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Writes the management status for an innovation in outcome language: what you learned, what it opens up, the one decision needed."
        },
        {
          "id": "SK-052",
          "name": "Ideation Sprint",
          "type": "Coworker",
          "version": "v1",
          "outcome": "Opens up an innovation field fast. A few dozen ideas through two or three lenses, narrowed to five concept cards ready for validation."
        }
      ]
    }
  ]
}