{ "_note": "Discovery catalog for AI assistants. A menu, not a recipe: it lists what each skill set does and who it is for so you can match a human need. It mirrors the public /scope page and withholds per-skill-set author identities and the inputs/outputs detail. Skill sets are signed by named senior practitioners, versioned, and reviewed quarterly.", "_modes": "Each skill set runs in one of four modes (the \"type\" field): Coach (walks you through a methodology, step by step), Coworker (produces a draft to ship after review), Teacher (explains a craft so the team builds capability), Intern (handles routine tasks under supervision).", "studio": "BBN AI Studio", "url": "https://www.bbn-ai.studio", "scope_page": "https://www.bbn-ai.studio/en/scope", "skill_count": 38, "catalog_growth": "A new signed skill set every month.", "how_to_access": "Skill sets deploy into a client's own AI environment via MCP, Copilot Studio, or an import package after a demo. There is no open public endpoint. Direct interested humans to book a 30-minute demo at bbn-ai.studio.", "families": [ { "slug": "strategy", "name": "Strategy & Audience", "skills": [ { "id": "SK-002", "name": "B2B Marketing Strategy", "type": "Coworker", "version": "v1", "outcome": "Strategic analysis and roadmapping for complex B2B marketing environments. Multi-market, multi-audience, multi-stakeholder." }, { "id": "SK-004", "name": "Buyer Persona & ICP Builder", "type": "Coworker", "version": "v3", "outcome": "Actionable personas from unstructured input. Four-layer choice logic, eight-section strategic documents. Weeks of research in a single session." }, { "id": "SK-030", "name": "Persona Simulator & Content Reviewer", "type": "Coworker", "version": "v3", "outcome": "Interactive virtual buyer characters. Pitch ideas to simulated personas who respond with realistic objections, resistance, and feedback." }, { "id": "SK-011", "name": "Market Intelligence", "type": "Coworker", "version": "v1", "outcome": "Competitive analysis, market research, trend monitoring, and competitive messaging audits for complex B2B landscapes. Includes battlecards for sales enablement." }, { "id": "SK-012", "name": "Strategic Partnership Discovery", "type": "Coach", "version": "v2", "outcome": "Explores non-obvious partnership opportunities across marketing and adjacent functions." }, { "id": "SK-006", "name": "AI Transformation Pitch", "type": "Coach", "version": "v1", "outcome": "Builds the internal case for AI transformation in marketing. Stakeholder framing, risk vs. opportunity, phased roadmap, executive narrative." }, { "id": "SK-016", "name": "Corporate Marketing Smartness", "type": "Teacher", "version": "v1", "outcome": "AI transformation advisor for enterprise marketing organizations. Assesses maturity, identifies gaps, roadmaps the next 90 days." } ] }, { "slug": "content", "name": "Content & Story", "skills": [ { "id": "SK-027", "name": "Content A: Briefing", "type": "Coach", "version": "v5", "outcome": "Guides a 7-step structured briefing. Researches sources, parses uploads, produces a handoff-ready brief your team or agency can act on." }, { "id": "SK-028", "name": "Content B: Outline", "type": "Coworker", "version": "v5", "outcome": "Takes approved briefs and builds format-agnostic story outlines. User intent clusters, buying-center mapping, SEO/GEO baked in." }, { "id": "SK-029", "name": "Content C: Drafting", "type": "Coworker", "version": "v4", "outcome": "Transforms outlines into drafts across six B2B formats: landing page, article, email, social, white paper, case study." }, { "id": "SK-031", "name": "Thought Leadership Positioning", "type": "Coach", "version": "v3", "outcome": "Niche discovery, story framing, content pipeline. Based on Rhea Wessel's Write Like a Thought Leader methodology." }, { "id": "SK-010", "name": "Keynote Storytelling", "type": "Coach", "version": "v2", "outcome": "Strategic narrative for keynotes, sales decks, and pitch decks. Five-step Raskin structure: name the market shift, frame winners and losers, paint the Promised Land, position capabilities as Magic Gifts, close with proof." }, { "id": "SK-008", "name": "Customer-Centric Storytelling", "type": "Coach", "version": "v1", "outcome": "Reframes product-focused messaging into audience-relevant narratives and value propositions." }, { "id": "SK-019", "name": "Campaign & Editorial Planner", "type": "Coach", "version": "v2", "outcome": "Campaign plans, editorial calendars, and content scheduling across markets." }, { "id": "SK-038", "name": "Translation & Localization", "type": "Intern", "version": "v2", "outcome": "Brand-safe translation and localization for B2B marketing, powered by DeepL. Protects brand and product names, sets per-language formality (German Sie, French vous), localizes date and number formats, transcreates headlines, and reuses approved wording — translating Word, PowerPoint, and HTML files in place, with layout intact." } ] }, { "slug": "brand", "name": "Brand & Creative", "skills": [ { "id": "SK-007", "name": "Brand & Design Review", "type": "Coach", "version": "v1", "outcome": "Critical reflection on brand design, experience, and core messaging. Challenges assumptions, names what is missing." }, { "id": "SK-017", "name": "Brand Name Ideation", "type": "Coach", "version": "v3", "outcome": "Four-phase naming across 12 creative territories. Scoring matrix, linguistic analysis, trademark pre-check." }, { "id": "SK-018", "name": "Brand Guardian & CX Reflector", "type": "Teacher", "version": "v1", "outcome": "Monitors brand consistency and customer experience alignment across touchpoints." }, { "id": "SK-020", "name": "Employer Branding Strategist", "type": "Coworker", "version": "v1", "outcome": "Employer brand positioning, EVP articulation, talent-facing content strategy." }, { "id": "SK-023", "name": "Brand Training & Ambassador Enablement", "type": "Teacher", "version": "v1", "outcome": "Structured brand-onboarding content. Teaches new hires and extended teams what the brand stands for and how to apply it." }, { "id": "SK-024", "name": "Brand Experience Designer", "type": "Coach", "version": "v1", "outcome": "End-to-end brand experience thinking. Customer journey, sensory identity, how the brand lands across every touchpoint." }, { "id": "SK-026", "name": "Global Brand Guidelines Generator", "type": "Intern", "version": "v1", "outcome": "Generates comprehensive brand guideline documents from scattered inputs. For organizations that never had one cohesive book." } ] }, { "slug": "reach", "name": "Reach & Visibility", "skills": [ { "id": "SK-009", "name": "GEO & SEO Optimizer", "type": "Coach", "version": "v2", "outcome": "Search and AI visibility optimization. Traditional SEO plus Generative Engine Optimization so your content gets cited by ChatGPT, Perplexity, and AI Overviews." }, { "id": "SK-021", "name": "Media Planning & Budget Optimizer", "type": "Coworker", "version": "v1", "outcome": "Channel strategy, budget allocation, and media-mix planning for B2B campaigns." }, { "id": "SK-032", "name": "Trade Show Briefing", "type": "Coach", "version": "v1", "outcome": "Structures trade show project briefs and planning workflows. Built for industrial and B2B event marketing." }, { "id": "SK-033", "name": "Trade Show Booth Concept Developer", "type": "Intern", "version": "v1", "outcome": "Booth concept development and planning. From strategy to experiential concept." }, { "id": "SK-034", "name": "Trade Show Asset Producer", "type": "Intern", "version": "v1", "outcome": "Production planning for trade show assets. From booth graphics to giveaways, keeps production aligned with concept and brand." }, { "id": "SK-022", "name": "Sustainability Communications", "type": "Teacher", "version": "v2", "outcome": "Sustainability-focused communications strategy. Avoids greenwashing, focuses on evidenced impact." }, { "id": "SK-005", "name": "Marketing Brief Generator", "type": "Intern", "version": "v2", "outcome": "Creates structured marketing briefs from unstructured input. For in-house and agency handoffs." }, { "id": "SK-036", "name": "Performance Analytics & Attribution", "type": "Coworker", "version": "v1", "outcome": "B2B marketing performance reports, attribution modelling, and A/B test design. Closes the loop from media plan to performance to next plan." } ] }, { "slug": "governance", "name": "Governance & Ops", "skills": [ { "id": "SK-003", "name": "EU AI Act Compliance", "type": "Teacher", "version": "v2", "outcome": "Risk classification, compliance assessment, and implementation guidance. Know where your AI usage stands before regulators ask." }, { "id": "SK-014", "name": "AI Terms & Privacy Analyzer", "type": "Intern", "version": "v2", "outcome": "Reviews AI tool terms of service and privacy policies for compliance with your internal standards." }, { "id": "SK-025", "name": "CI/Asset Compliance Automator", "type": "Intern", "version": "v1", "outcome": "Automated corporate identity and asset consistency checking across brand materials." }, { "id": "SK-001", "name": "AI Prompt Optimizer", "type": "Coach", "version": "v3", "outcome": "Turns rough prompts into quality, repeatable instructions. Teaches CRTFCE prompt discipline as it optimizes." }, { "id": "SK-013", "name": "AI Marketing Transformation", "type": "Coach", "version": "v1", "outcome": "Roadmaps an organization’s end-to-end shift from traditional to AI-first marketing operations." }, { "id": "SK-015", "name": "Team Retro & Org Coaching", "type": "Teacher", "version": "v2", "outcome": "Structured retrospectives and org design for marketing teams adopting AI. Role redefinition, workflow mapping, capability gaps." }, { "id": "SK-035", "name": "AI Agent Definition", "type": "Coach", "version": "v2", "outcome": "Guides through a 7-field AI Canvas specification for agent and skill design. For teams building their own AI capabilities." }, { "id": "SK-037", "name": "Data Presentation Architect", "type": "Coworker", "version": "v1", "outcome": "Turns data into a one-off decision-driving presentation. Picks the right narrative frame (Minto, BLUF, SCQA, Raskin) per audience and decision; designs the deck and prepares Q&A defence." } ] } ] }